Whim is a forward-thinking startup dedicated to transforming the online shopping experience by offering an intuitive, review-based platform powered by video-based shopper reviews. Designed to increase transparency and foster trust, Whim empowers users to make informed purchasing decisions with confidence. As a UX/UI Designer at Whim, I played a key role in shaping the platform’s entire design. From wireframing and prototyping to creating user flows and crafting visually engaging interfaces, I contributed to building an intuitive and user-centered experience. By incorporating user research and feedback, I ensured the platform not only aligned with Whim’s mission but also addressed the needs of both shoppers and stakeholders, helping to bring the company’s vision to life.